About Smartricity

We're not just improving motors. We're redefining industrial performance.

Our Mission

Est. 2016

At Smartricity Motors, our mission is to solve real-world industrial challenges through purpose-built electric motor systems engineered for superior performance, efficiency, and reliability. We design and manufacture application-specific solutions for critical sectors including Renewables, Agriculture, HVAC, Mining, Oil & Gas, and Industrial Manufacturing, giving customers an alternative to generic motors with products optimized for their exact needs.

We pair advanced hardware with AI-powered software to deliver real-time optimization, predictive maintenance, and actionable analytics that help customers run smarter operations. The result is motor technology that can reduce size and weight, improve energy efficiency, increase uptime, and deliver lasting value across demanding industrial applications.

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Smartricity Markets

Electric motors are the world's largest electricity consumers, accounting for over 50% of global electricity consumption"

Our Values

The principles that guide everything we do.

Innovation

Pushing the boundaries of motor technology to solve tomorrow's challenges today. We invest over 15% of revenue in R&D and hold multiple patents in motor architecture and AI-driven control systems.

Reliability

Engineering products that perform flawlessly for decades in the harshest conditions. Our motors are validated through accelerated life testing, thermal cycling, and vibration analysis before they ever reach the field.

Sustainability

Committed to enabling the clean energy transition and reducing our environmental impact. Every motor we ship is RoHS-compliant and designed for maximum energy efficiency across its full operating range.

Partnership

Working closely with customers as true engineering partners, not just suppliers. From initial concept through volume production, our engineers work alongside your team to optimize every detail.

Our Journey

From startup to global leader in application-specific motors.

2016

Founded in Toronto

Smartricity launches as a machine-learning predictive-maintenance startup focused on industrial electric motors.

2018

Motor Design Pivot & European Manufacturing Centre

With our research complete, we expand from analytics into designing and building our own purpose-built motor products, and open a Bologna, Italy manufacturing centre to anchor our European wind motor production.

2019

Renewables Debut

Enter the renewable-energy market and deliver first commercial motors to wind turbine customers.

2020

COVID-19 Ventilator Effort

Manufacture and supply critical blower motors for the Baylis Medical and Ocalink Pantheon ventilator programs during the pandemic.

2021

Heavy-Industry Expansion

Broaden the application portfolio into hydropower, oil & gas, and mining.

2022

AgriPro Launches

Launch AgriPro smart pumps with Power-over-Ethernet for indoor vertical-farming irrigation.

2023

Solar Tracker Market

Enter the utility-scale solar tracker market with the SolarPro line of high-torque slew-drive gear motors.

2024

Global Production Network

Stand up production in Mexico City and scale Asia-Pacific manufacturing through Bangkok and Guangzhou to meet rising global demand.

2025

Americas Manufacturing Hub

Open the Americas Manufacturing Hub in New York for domestic-content compliance.

2026

PitchPro 2000 & GenPro Launches

Launch the disruptive PitchPro 2000 system, and introduce GenPro micro-generators for small-scale wind and hydro.

2026

10-Year Anniversary 🎉

Celebrate a decade of building purpose-built motors — and we're just getting started.

Manufacturing & Quality

World-class facilities with rigorous quality standards and full regulatory compliance.

Global Production Network

Our flexible manufacturing footprint spans six countries, allowing us to optimize for cost, quality, lead time, and regional content requirements. Each facility operates under the same unified quality management system, ensuring consistent performance across every motor we build—regardless of where it's produced.

We maintain vertically integrated production lines with in-house winding, machining, assembly, and end-of-line testing. Every motor undergoes comprehensive functional testing—including hi-pot, surge, vibration, and thermal cycling—before it leaves the factory floor. Full lot traceability ensures that every component, from lamination steel to bearing grease, can be tracked back to its source.

North America

New York (USA), Toronto (Canada), Mexico City (Mexico)

Europe & Asia

Bologna (Italy), Bangkok (Thailand), China

Smartricity Manufacturing Facility

Certifications & Standards

Our products are designed, tested, and certified to meet the most demanding regulatory and safety standards across global markets.

ISO 9001:2015

Quality Management System certification across all manufacturing facilities. Ensures consistent design, production, and inspection processes with documented corrective action and continuous improvement protocols.

UL Listed

Underwriters Laboratories safety certification covering insulation systems, thermal protection, and electrical safety for the U.S. market. UL recognition ensures compliance with NFPA and NEC installation codes.

CE Marked

European conformity covering the Low Voltage Directive (2014/35/EU), Machinery Directive (2006/42/EC), and EMC Directive (2014/30/EU). Required for all products sold into EU and EEA markets.

CSA Certified

Canadian Standards Association certification for electrical safety. CSA approval is required for motors installed in Canadian facilities and is recognized across North American jurisdictions alongside UL.

Meet Some of Our Team

Experienced engineers and industry veterans driving our vision forward.

Michael Sonsogno

Michael Sonsogno

Chief Executive Officer

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Mike Cowen

Mike Cowen

Chief Operating Officer

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Luke Gaspar

Luke Gaspar

Chief Sales Officer

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Brandon Cowen

Brandon Cowen

Chief Technology Officer

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Jordan Cowen

Jordan Cowen

Vice President Operations

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Amy Murphy

Amy Murphy

Project Manager

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Jake Carter

Jake Carter

Legal Counsel

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We're Hiring

Join our amazing team!

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Join Our Team

We're always looking for talented engineers and professionals to help us shape the future of sustainable energy.

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